Brand Kit

Keel Formal brand assets & palette.

Logos, marks, badges, patterns, and the color system used across the Keel Formal brand — for press, partners, ecosystems, and integrations.

Logotypes

SVG

Wordmark on paper

Primary lockup: hull, KEEL, italic Formal, gold waterline. Use on paper and cream.

SVG

Same lockup reversed onto navy for dark decks and night slides.

SVG · header

Monochrome ink lockup. The live header inverts this to white over the skyline.

Logomarks

SVG · favicon

Hull, stem, gold waterline. Favicon and the myXRP audit strip.

SVG

Same hull reversed for dark tiles and app icons.

PNG · 1200×630

Open-graph plate for shares. Tag: If it cannot be stated, it cannot ship.

Surfaces

Paper for authored pages. Ink for the hull and type. Gold is the waterline — one accent, never a fill for body text.

Paper#F4F0E6Site ground, reports, decks.

Ink#1A2744Hull, wordmark, body on paper.

Waterline#C4A050Gold bar under the hull. One rule only.

Cream#F5F2E8Inherited page cream from the site chrome.

Vanguard chroma

Oxblood#7A1230Vanguard product line only — not the house mark.

Oxblood Tint#8E1C3ALarge type on Vanguard pages.

Oxblood Deep#42091BWashes behind cream type on Vanguard.

Need something specific?

For asset packs, alternate formats, or coordinated co-branding for ecosystems and partners, reach out at proof@keelsecurity.xyz.